Tommy Hilfiger
Impact Intense / GWP Keychain Concept and Design / 2020
🔗 The brief: design a small GWP* item for Tommy Hilfiger 2021 Fall programs. The requirements were to stay within a limited budget, utilize Tommy Hilfiger brand codes and appeal to the Impact Intense fragrance consumers.
I was inspired by the military / outdoor style bags and accessories at the time and landed on a carabiner keychain as the focus for the item. The carabiner would allow customers to customize what was on their keychains and overall promote re-usability and sustainability for the item. Below you can see the design process from mood board, initial sketch to final production.
*gift with purchase
Primary role(s) : Concepting, and Lead Designer
Working on this sort of project offered a new challenge at the time as it was one of the first projects I spearheaded during the first few weeks of the lockdown in March 2020. With the sudden switch to full time WFH, it was extra rewarding seeing this project come to life over video chat and email.
