The Tommy Hilfiger. Impact retailer kit was designed to stand out in a crowd. The original inspiration came through my research of overlapping acrylic treatments and limited edition sneaker experiences. We wanted the retailer kit to really highlight the ambitious, bold and groundbreaking launch of Impact.

The retailer kit was to serve as a tool for vendors to showcase the new product to potential retailers. We had to get creative about concealing the not-so-cool lab samples and testers. After opening the cube (held together by magnets) the slide out screen gives easy access to all the necessary items, while always keeping Impact the focus.